Today BHDLN is launching its new wedding decor line, and we are so excited to be giving our readers an exclusive first look at the designs. The line includes everything from paper-flower garlands to painted backdrops – perfect for the bride looking for a DIY-style wedding without all of the elbow grease.
Check it out here:
We also caught up with BHLDN design director Coralie Stanton to get her perspective on the launch, and hear what is next for the BHLDN brand. See below for the interview and her mood board that helped inspire the latest collection. What was your inspiration for the collection?
I love parties, and any reason to celebrate immediately brings two things to mind: dressing up and decorating. We already give our customer ways to personalize her look. Now, we wanted to give ways to personalize her event. Special occasions are unique opportunities to express one’s sensibilities, so every item in the new decor line feels special. We took great care in offering a variety of items that range from accessible to keepsake.
To what type of bride does the new decor line appeal?
The decorations collection has the flexibility to appeal to anyone that is planning a party. We crafted the assortment so that you can incorporate just one or two special items or outfit the entire event space.
How does the decor line relate to the fashion and accessories collections?
It serves the same customer: a truly modern bride, one who wants to mix and match pieces to reflect her individual style.
What else can we expect from the BHLDN brand?
Each month new items will be added to the decor collection to build upon our introductory assortment; it’s important to us that the selection always feels fresh! In regard to fashion, we're introducing separates so our customer can, in effect, build her own dress -- talk about customization! And later this year we'll be opening our first store so customers can come in and touch, feel, and experience the BHLDN brand.