The Bride's Guide Blog

A Look Inside the Fabulous J.Crew Bridal Boutique

Posted by Darcy Miller

So if any of you are anywhere near the New York City area, you MUST make a trip to the new J.Crew Bridal store on Madison Avenue. It's a total dream, it's cool, it's romantic, it's hip -- and you will want everything in it!!!

I was lucky enough to host the opening of their new store with the incredibly talented Jenna Lyons Executive Creative Director, and I'm psyched to share some pictures with you. I also got to spend time with the amazing Millard "Mickey" Drexler, Chairman and CEO, Tracy Gardner, President of J.Crew, and Tom Mora, Head of Wedding Design (who by the way designed the spectacular bridal collection) will be on the Martha Show tomorrow showing off their fashions and you can see even more of their dresses here.

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The first J Crew bridal store here on 66th and Madison (not just for brides!)

1 The first J Crew bridal store here on 66th and Madison (not just for brides!)

Outside the new J.Crew Bridal store.

2 Outside the new J.Crew Bridal store.

The new store's home, 769 Madison Avenue.

3 The new store's home, 769 Madison Avenue.

Here I am with Robert Verdi, Jacqueline Klinger, Dave Price, Jenna Lyons, and Tracy Gardner.

4 Here I am with Robert Verdi, Jacqueline Klinger, Dave Price, Jenna Lyons, and Tracy Gardner.

One of the mannequins dressed in one of 35 bridal designs.

5 One of the mannequins dressed in one of 35 bridal designs.

Chic mannequins dressed in sequin pants and a stain bubble skirt with denim vest. And don't you just love the accessories?

6 Chic mannequins dressed in sequin pants and a stain bubble skirt with denim vest. And don't you just love the accessories?

A shot inside the store. Everything is so fabulous, I want one of everything. Plus, they have such great displays, see the horse covered in jewelry?

7 A shot inside the store. Everything is so fabulous, I want one of everything. Plus, they have such great displays, see the horse covered in jewelry?

Don't you just love these shoes? They're great because you can wear them for your wedding but also an engagement party, rehearsal dinner, or just in general.

8 Don't you just love these shoes? They're great because you can wear them for your wedding but also an engagement party, rehearsal dinner, or just in general.

From your head to your toes, they've got everything a bride could ever want or need.

9 From your head to your toes, they've got everything a bride could ever want or need.

Me with Tom Mora, Aerin Lauder.

10 Me with Tom Mora, Aerin Lauder.

The J.Crew team set up a fun candy bar for the guests attending the store opening.

11 The J.Crew team set up a fun candy bar for the guests attending the store opening.

Alexandra Kotur from Vogue, Jenna Lyons, and I.

12 Alexandra Kotur from Vogue, Jenna Lyons, and I.

The Martha Stewart Weddings team gathers round one of the rickshaws.

13 The Martha Stewart Weddings team gathers round one of the rickshaws.

Here I am with celebrity event planner Marcy Blum.

14 Here I am with celebrity event planner Marcy Blum.

Here I am with Tracy Gardner, Jenna Lyons, Kate Spade, her daughter Bea Spade, and Robert Verdi.

15 Here I am with Tracy Gardner, Jenna Lyons, Kate Spade, her daughter Bea Spade, and Robert Verdi.

Tracy Gardner, Tom Mora, Jane Wagman, Rebecca Shalam,  Liz Lange of Shopafrolic, and I.

16 Tracy Gardner, Tom Mora, Jane Wagman, Rebecca Shalam, Liz Lange of Shopafrolic, and I.

Here I am with Joe Lupo of Visual Therapy and hair stylist Tim Rogers.

17 Here I am with Joe Lupo of Visual Therapy and hair stylist Tim Rogers.

A few of the mannequins all dressed up downstairs in the J.Crew Bridal store.

18 A few of the mannequins all dressed up downstairs in the J.Crew Bridal store.

We were so excited to have so many bridal bloggers come out to help us celebrate.

19 We were so excited to have so many bridal bloggers come out to help us celebrate.

Doni Luckett from the Denver Post and I.

20 Doni Luckett from the Denver Post and I.

A ruffly dress with sparkly belt for your wedding day and a sequin white dress for a party or after your ceremony.

21 A ruffly dress with sparkly belt for your wedding day and a sequin white dress for a party or after your ceremony.

Accessories galore. They have great gifts and items you can wear everyday like these colorful cashmere sweaters, belts, clutches, perfume, and shoes.

22 Accessories galore. They have great gifts and items you can wear everyday like these colorful cashmere sweaters, belts, clutches, perfume, and shoes.

Here I am with Gabrielle Fialkoff from Miriam Haskell Jewelry and Frank Liberto.

23 Here I am with Gabrielle Fialkoff from Miriam Haskell Jewelry and Frank Liberto.

This wedding dress is accessorized with a Mongolian fur vest and sparkly bow belt.

24 This wedding dress is accessorized with a Mongolian fur vest and sparkly bow belt.

Dave Price and fiance Jacqueline Klinger.

25 Dave Price and fiance Jacqueline Klinger.

A great button down top with a fun and flirty feather skirt. And don't forget the accessories, check out the necklaces...we love them!

26 A great button down top with a fun and flirty feather skirt. And don't forget the accessories, check out the necklaces...we love them!

Rebekah Ferreira, Shira Savada with event designer Matthew Robbins.

27 Rebekah Ferreira, Shira Savada with event designer Matthew Robbins.

A great strapless dress is paired with a jean shirt and a fantastic necklace.

28 A great strapless dress is paired with a jean shirt and a fantastic necklace.

A fabulous, sparkly skirt from J.Crew was definitely popular! Three of us ended up wearing it to the party.

29 A fabulous, sparkly skirt from J.Crew was definitely popular! Three of us ended up wearing it to the party.

One of the beautiful dresses from their fall line. This features tulle with polka dots and a black bow belt.

30 One of the beautiful dresses from their fall line. This features tulle with polka dots and a black bow belt.

Elizabeth Graves, Alison Brod, and I.

31 Elizabeth Graves, Alison Brod, and I.

Hairstylist Jerami and makeup artist Daisy (our beauty dream team from Paul Labrecque and from our recent Sandals shoot (see on blog) Elizabeth Graves and I.

32 Hairstylist Jerami and makeup artist Daisy (our beauty dream team from Paul Labrecque and from our recent Sandals shoot (see on blog) Elizabeth Graves and I.

Notice the cute dog and all of the cute J.Crew ballet flats that all of the J.Crew sales people are wearing.

33 Notice the cute dog and all of the cute J.Crew ballet flats that all of the J.Crew sales people are wearing.

Rickshaws were stationed outside of the store with

34 Rickshaws were stationed outside of the store with "Say I do to J.Crew" on them. Guests received free rides home after Tuesday night's event.

One of the signs on the side of the rickshaws.

35 One of the signs on the side of the rickshaws.

Two of the brides featured on our newest issue. Lauren (who works with us here at MSW) and Jenna.

36 Two of the brides featured on our newest issue. Lauren (who works with us here at MSW) and Jenna.

Just some of the brides waiting outside of the store for the party to begin on Wednesday night.

37 Just some of the brides waiting outside of the store for the party to begin on Wednesday night.

The first 100 guests to show up on Wednesday received these cute

38 The first 100 guests to show up on Wednesday received these cute "Just Married" gift bags.

They have something for everyone, who wouldn't want to wear this on a night out on the town?

39 They have something for everyone, who wouldn't want to wear this on a night out on the town?

These are great for bridesmaids or yourself. I want one in every color!

40 These are great for bridesmaids or yourself. I want one in every color!

Fun sequin heels (I definitely bought a pair of these).

41 Fun sequin heels (I definitely bought a pair of these).

Pink macarons were served to guests on Wednesday night's event.

42 Pink macarons were served to guests on Wednesday night's event.

J.Crew Bridal is one of only two stores that carry Histoires de Parfums in New York.

43 J.Crew Bridal is one of only two stores that carry Histoires de Parfums in New York.

This bride gets a little edgy with a birdcage veil, tank, tulle skirt, and cargo vest.

44 This bride gets a little edgy with a birdcage veil, tank, tulle skirt, and cargo vest.

One of the fabulous vintage necklaces available at J.Crew Bridal.

45 One of the fabulous vintage necklaces available at J.Crew Bridal.

More of the fun jewelry and accessories, and don't you just love the displays?

46 More of the fun jewelry and accessories, and don't you just love the displays?

Downstairs at the bridal store you can make an appointment to try one one of many beautiful wedding dresses.

47 Downstairs at the bridal store you can make an appointment to try one one of many beautiful wedding dresses.

A couple of the brides shopping during the party.

48 A couple of the brides shopping during the party.

Upstairs, more brides look through the party dresses and accessories.

49 Upstairs, more brides look through the party dresses and accessories.

J.Crew has every color under the rainbow (and styles for everyone) for bridesmaid dresses. You can even wear these to an engagement party, shower, or rehearsal dinner.

50 J.Crew has every color under the rainbow (and styles for everyone) for bridesmaid dresses. You can even wear these to an engagement party, shower, or rehearsal dinner.

And don't forget, if you want the chance to win $2,500 to spend at J.Crew (and a consult with me) enter our Say "I Do" to J.Crew Sweepstakes.

To learn more about the J.Crew Bridal store and hear what pieces are Tom's favorites come back to the blog early next week, I have a video with Tom and myself that I want to share with you.

Comments (4)

  • Looks like everyone had a great time. I love the way the store looks from the photos.

  • LOVE IT!! Cannot wait to check it out..Wish it was around when I was choosing Bmaid dresses!! Glad that they listened to brides feedback ! it going to be great

  • The store is really tantalizing, Lea and I brought a bride and all three of us wanted just about everything, the jewelry is spectacular, this place could be very dangerous!

  • Darcy thank you so much for posting! We in London are seriously missing out but it's great to get a sneak peek inside through your photos. Their jewellery just gets better and better. That vintage necklace that you showed is incredible.

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