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EXPERT ADVICE: Q&A with Stationer Cheree Berry
Posted By Martha Stewart Weddings On October 20, 2013 @ 5:17 pm In Etiquette & Advice,Inspiration,Stationery | No Comments
DARCY MILLER: What's your favorite font?
CHEREE BERRY: Of course we have favorite typefaces, but it's exciting to work on a project when we can explore new fonts. Whether it's an Art Deco save-the-date or a Western-themed Bar Mitzvah, the type exploration can be fun and explosive. However, we also love clean and simple typesetting, which can sometimes be more challenging. It's all about the letter spacing, line spacing, type size, and negative versus positive space. Successful and pleasing typesetting is what sets apart a good invite from a mediocre one.
DM: What's your preferred method of printing?
CB: We heart letterpress! However, for certain fonts with a lot of detail (for instance, a shaded font or a thick or thin script), engraving can really hold up the detail.
DM: If a bride has a small stationery budget, what can she do to make her suite look top-notch?
CB: There are several ways to cut back on the cost. 1) You can print the reception info on the invite to eliminate the added expense of a reception card. 2) To avoid the added cost of a two-color invitation, print your invite in one color and line your envelope in another color. 3) See if you can print any of your "day of" items at the same time as your invite. For instance, if you can print your menu at the same time as your invite, the printer can "gang up" these items on the same form as long as the inks and paper stock are the same.
DM: Brides know they can mix-and-match colors, but is it also acceptable to mix things like typestyles and papers?
CB: Absolutely! We LOVE to mix typestyles, printing methods, and paper. A mixture can really make everything more interesting and add texture to the stationery.
DM: How do you feel about digital save-the-dates?
CB: We certainly prefer a printed save-the-date. A save-the-date is so important! Remember, it's the first thing your friends and family will see, so it needs to have staying power. The only exception for not doing a save-the-date would be for a small, local wedding where absolutely everyone knows about it. Emails get deleted, but save-the-dates can stay on the refrigerator long past the wedding date. Also, save-the-dates are so important for destination weddings because your guests need time to plan the trip and book their travel and accommodations.
DM: What’s the most popular stationery trend right now?
CB: We're not seeing much of a trend right now. Our clients are so creative and they keep us on our toes. They are really wanting to inject their own personality into their paper. I think the continuing trend is being unique and your own people. We hope that trend stays around for a long time.
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 Check out the celebration for which this stationery suite was created!: http://www.marthastewartweddings.com/330272/real-wedding-biz-and-micah-saratoga-springs-new-york/@center/272446/real-weddings
 @MarthaWeddings: https://twitter.com/MarthaWeddings
 @DarcyMiller: https://twitter.com/darcymiller
 @ChereeBerry: https://twitter.com/ChereeBerry
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