This morning, David's Bridal announced a partnership with eveningwear aficionado Zac Posen to launch "Truly Zac Posen", a collection of bridal gowns and special occasion looks. No stranger to the red carpet, plans for the collection to stay true to Posen's roots are already in the works with the promise of delivering his signature glamour and figure enhancing cuts.
A gown by Zac Posen featured in the Winter '13 issue of Martha Stewart Weddings
While most of the collection will be ivory, the designer also plans to introduce a new shade, portobello, to the mix. The collection's special occasion dresses will be available in neutrals as well as seasonal hues. The best part? No gown will retail for more than $1,350. "Truly Zac Posen" will hit racks in February 2014.
As longtime fans of Zac Posen's designs for brides—like the mermaid mint stunner above —we can't wait to see what he has up his perfectly tailored sleeve!