Bliss & Bone is a new super-stylish wedding stationery line. We sat down with founder Cindy Phillips Skanderup to get the scoop behind the collection.
You started Bliss & Bone with your husband. What's it like working together?
It’s incredible. We can divide and conquer, and our strengths complement one another. Our relationship has only grown stronger and I’m so thankful.
Why did you found Bliss & Bone? Bliss & Bone came to be through the planning of our own wedding. We were taken aback by the lack of high quality and unique designs that were readily available. Who has time to plan out every little tiny detail even though we want every little tiny detail perfectly planned for our big day? My husband and I decided to go our own way, put ourselves into the invitation, and create a brand that would carry through to each and every item of our wedding and all days leading up to it. We weren’t sure if anyone would care or even notice but the overwhelming response from our guests proved us wrong.
What sets Bliss & Bone apart? With our model of offering designed collections, we are able to use unique materials and the highest quality processes at a more affordable cost than if you were to seek them out on your own through a custom invitation designer. We keep our designs fresh and offer exclusivity by creating an entirely new season each year. You can handle everything online: You have one login and only one platform to learn for all your wedding goods including your matching wedding website.
Explain your "foundation" offering. The foundation includes a save-the-date, invitation suite, thank-you note, website, inspiration board, and style guide. The last two offer up design inspiration, colors, prints and patterns to share with all of your vendors.We didn’t forget about the rest of the items, we just call them essentials. From programs to place cards, you can buy all the other must-haves for your wedding day a la carte, already designed to match your collection. We also offer "frills" which are collection-specific supplies. Extra kraft tags for welcome bags or ferns for each place setting, for example.
What are some tips you can offer to brides in terms of their stationery? I think wedding stationery is something that can easily become a stress. From how to word the invite, to when to send and getting the proper postage, it’s one crucial decision after another. Our platform helps to minimize these stressful decisions by providing a personalized timeline to keep you on track. I would tell brides to make sure they find something they love and something that speaks to who they are as a couple. Your wedding stationery is what sets the scene; it can excite your guests, enchant them, or even disappoint.
Your prices are on the high end. Why should brides splurge on stationery, and in particular Bliss & Bone? While prices are high and it is certainly a luxury item, we are filling a gap in the market. Currently there are little to no options between your local stationery shop and hiring a custom designer. We wanted to bring the custom quality designs and unique approach that one can get with a custom designer, and offer it to a wider market.
What are some interesting/new techniques and materials you use? Overall we mix many techniques, layering them to create depth and texture. I find it limiting to be constrained to paper. It’s been an opportunity for the fashion designer in me and the graphic designer in me to finally work together. I have pressed a live preserved fern between two sheets of acrylic and foil stamped onto the top layer. There's a chiffon invitation in the Lucent collection. We literally print our own fabric and cut it out into the individual invitations. It is combined with hand-stamped chiffon ribbon and laser-cut items. The Prana collection has a letterpressed linen invitation cover that is stitched to the paper invite below.