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The Bride's Guide Blog

From the Beauty Closet: Drew Barrymore's Budding Biz

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I'm usually doubtful of celebrity beauty business ventures, but FLOWER, a new line of cosmetics by Drew Barrymore that's sold at Walmart, is one I can actually get behind. I got a firsthand look at everything and the products are all pretty great. Maybe it's because the A-lister got her hands dirty with the formulas, shade development, and even took part in extensive testing. Considering she's spent a great deal of time in the makeup chair (ever since her adorable E.T. days), Drew has strong opinions on what works and what makes her feel beautiful. Did I mention that nothing costs more than $14? Awesome.

Since Drew got married this past summer, I asked her what item from the line she wished she could have worn. Color Play Creme Eyeshadow was her definitive answer. She loves its creamy, buildable color that, once dry, stays put for hours (it's available in 12 shades). Check out the images below for an inside peek at the launch event and a glimpse of the products!

Here, just five items from the collection of 180. The cream blush and dewy foundation are two of my favorites!

The top of the display features an image of Drew in a flower garden. It is such a beautiful shot, fresh and natural, and right in line with the feeling of the makeup.

I couldn't resist putting up this photo of me and Drew. She was sporting a gorgeous poppy lip color (though you can't tell from this photo).

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