I'm usually doubtful of celebrity beauty business ventures, but FLOWER, a new line of cosmetics by Drew Barrymore that's sold at Walmart, is one I can actually get behind. I got a firsthand look at everything and the products are all pretty great. Maybe it's because the A-lister got her hands dirty with the formulas, shade development, and even took part in extensive testing. Considering she's spent a great deal of time in the makeup chair (ever since her adorable E.T. days), Drew has strong opinions on what works and what makes her feel beautiful. Did I mention that nothing costs more than $14? Awesome.
Since Drew got married this past summer, I asked her what item from the line she wished she could have worn. Color Play Creme Eyeshadow was her definitive answer. She loves its creamy, buildable color that, once dry, stays put for hours (it's available in 12 shades). Check out the images below for an inside peek at the launch event and a glimpse of the products!