The Bride's Guide Blog

Store Opening: Sir by Joanna Baum Launches Bridal Boutique

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At last, the Sir Celebrations Collection has arrived!  The dresses have simple lines, but are stylish, sophisticated, and come in fantastic colors. Designer Joanna Baum has spent years fielding custom requests for weddings and has decided to take the leap into a new custom party-wear salon.  It will be in the back of the current Sir retail space and will allow shoppers to relax, have a cup of tea, and try on some dresses. No appointments necessary!

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