November 4, 2010
Behind the Scenes: Couture Stationery
Posted by Lauren Richel Kelly
Hopefully you've seen our fantastic stationery story in the fall issue which was inspired by couture fashion details. It was a great story to work on and I've got lots of behind the scenes peeks for you here! First we will show you a look at what inspired us and then we'll show you some of our on-set moments.
1 We got fantastic inspiration from a 50's issue of Junior Bazaar that made us think about lapels and 3D elements, which translated into Cheree Berry's tuxedo-inspired suite.
2 This is a classic Chanel ad, which is where we came up with the idea to do a "sheer" stationery suite paired with bold typography.
3 Two beautiful pleated dresses that inspired our pleated stationery suite.
4 Here is a snapshot of our inspiration board.
5 Here is inspiration for our stitching suite from a vintage embroidery book.
6 Here are some more inspirational images that we gathered and one of our own sketches.
7 These lovely scalloped dresses definitely gave us inspiration.
8 Here is an example of some bold type that I love.
9 Here, another one of our sketches and some fancy flourished inspiration.
1 Here Marisa and Corinne are crafting some sequins on to a place card.
3 This was a mock-up we made to help us configure the pleated invitation. We eventually decided to make it a perfectly round circle rosette.
4 Here a supply box of metallic loveliness.
5 We used lots of multi-colored sequins. Here they're stored in these fab vintage containers.
6 Here we're testing different background fabric colors for the opening shot.
7 Here we're making mini pleated items to include in the opening shot.
8 Cheree Berry made this amazing pull-out, which slides out of the envelope liner of her tuxedo-inspired invitation. I love that it's a secret note for the clever guests who notice it (this was a prototype before we decided on the black and ivory palette for this suite).
9 Here is a place card idea for the pleated suite that we didn't end up going forward with.
10 More ideas for the opening shot of the story.
11 Here we are again, testing metallic fabrics behind the scalloped suite.
12 We debated using a peach fabric for the background of the stitching suite.
13 Pale yellow looks great under this gray suite.
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